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Burger King Imports Multi-Person-Meal Deals

Burger King has brought to the U.S. the multi-person meal platform it has been offering in Australia. Coupons distributed nationally this week include one for a $6.99 Meal for Two combo and another for a $9.99 Family Bundle combo.  Included in the Meal for Two deal are two Whoppers, two small fries and two small […]

McDonald’s Prepares 1955 Burger for UK Debut


McDonald’s nostalgic 1955 Burger will come that much closer to a U.S. introduction when the burger joins the menu in the UK. According to Marketing magazine, that happens in the next few weeks.  There’s no “wow” ingredient to the 1955, which celebrates the year Ray Kroc opened his first McDonald’s in Des Plaines, Ill. As […]

Monday Meeting: Wendy’s Lights a Firecracker


[So where’s the Firecracker Asian menu? Patience. It’s rolling out.] Ξ Wendy’s on Monday (Aug. 22) is expected to introduce a new line under the Firecracker Asian name, according to operators. All of the items include, yes, chicken, as well as won ton strips and teriyaki sauce/dressing.  At the value-price end there’s a Firecracker Asian […]

McDonald’s Considers Chicken for Breakfast

[8/22 Update: McDonald’ has introduced the Chicken Muffin for breakfast in Japan.] Given commodity prices that favor chicken over beef, McDonald’s has managed to promote chicken on its menu wherever it can, from revamping its Premium Chicken sandwiches to testing Chicken Flatbreads, testing Chicken McBites and a Chicken Grande wrap, and trying spicier versions of McChicken. […]

Burger King’s Serving Up Soft-Serve

Burger King’s announced short-term strategy is to battle soft sales with soft-serve ice cream.  The company announced that systemwide North American same-store sales dropped 5.3% during the quarter ended June 30, 2011. Comp sales were up 6.8% in South America, where the chain’s new owners (and its new global Chief Marketing Officer Flavia Faugeres) hail from, and […]

Wendy’s Readies Redhead Roasters

Wendy’s Readies Redhead Roasters

Wendy’s North America systemwide same-store sales increased 2.3% in the second quarter, ended July 3, 2011, President-CEO Roland Smith reported this morning. Average check increased 1.4% in the quarter; transactions rose 0.9%. Now free of Arby’s drag, The Wendy’s Co. appears energized about strengthening the Wendy’s brand. Most of what was discussed on today’s analyst […]

McDonald’s 1967 Burger Salutes Its Canadian Past

Nearly two years ago, McDonald’s introduced the 1955 Burger in Germany, named for the year Ray Kroc opened his first McDonald’s. That sandwich has since been menued at McDonald’s throughout Europe, becoming one of its most successful launches.  Now comes the 1967 Burger, introduced this week only in Canada’s Quebec province with hopes of similar success. […]

An FYI About the CBO and the BCO


But McDonald’s most successful chicken sandwich has been the CBO (Chicken, Bacon, Onions).  Belgium has all three of these sandwiches at the moment, by the way. The CBO has toured McDonald’s units all over Europe in the past two years, including a successful stop in the UK in February 2010. Now the CBO has returned […]

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