Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!


Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Taco Bell Canada Exposes “Big Burger” Conspiracy!

Was it a burger chain that spread the false accusation that Taco Bell’s ground beef isn’t 100% beef? I didn’t think so, but you have to wonder when you join the tongue-in-cheek fun that is “Burger Backlash” and its declaration that “Big Burger is now under the heat lamp of public scrutiny!”

Developed by Taco […]

Big Boy’s @burger Fast-Casual Concept Shuts

Big Boy’s fast-casual concept, @burger, has closed its doors after barely a year in business, AnnArbor.com reports. Last year, Big Boy CEO Keith Sirois told BurgerBusiness.com that one reason to try the compact @burger concept was that “5,000- to 8,000-square-foot restaurants [like traditional Big Boys] just aren’t practical any more.” But it was the smaller, […]

Sonic Takes Its Menu to the Dogs


The hot-dog line has been profitable and a popular add-on purchase.

While many other burger chains lean more heavily on cost-friendly chicken, Sonic is falling in love with hot dogs. Flush with the successful introduction in March of its four-item line of six-inch hot dogs (New York, Chicago, All-American and Chili Cheese) earlier this […]

McDonald’s Uses Social Media for Menu Development

"Build your own burger and become famous" is the Mein Burger pitch. These are the finalists.

What should your next burger be? Ask your customers. McDonald’s is trying out social media as a means to involving consumers in the tricky business of menu R&D.

In Germany, the “Mein Burger” (My Burger) promotion invited consumers […]

Jack’s Packs Answer McDonald’s, Accelerate Boxed-Meal Battle


The boxed-meal battle in Australia has heated up this week with Hungry Jack’s (Burger King) rolling out a new line called Jack’s Packs. The 2-, 4- or 6-person meals answer McDonald’s Family Dinner Boxes for four introduced last year and the two-person Mates Meal lunches introduced in May.

Hungry Jack's 6-person meal.

A […]

Steak ‘n Shake Takes New Ad Direction


Dad bribes the kids in Steak 'n Shake's new "Just No Equal" campaign.

Steak ‘n Shake, working with its first agency of record in several years, touts its distinctive style and menu in new advertising that uses the theme line, “Just No Equal” (watch it here).

The Indianapolis-based chain named one-time Wendy’s shop Kirshenbaum […]

Mini Burgers Among Menu Items Jack Cuts


Say goodbye to Jack’s little friends: Mini Sirloin Burgers are history.

In a May 19 conference call with analysts to discuss fiscal Q2 earnings, Jack in the Box Chairman-President-CEO Linda Lang said the chain would install new menu boards in June. The goal is to make room on the menu for “showcasing our variety, […]

McDonald’s Explains Itself from A to Z

McDonald’s goes beyond the “What We’re Made Of” corporate advertising approach it takes in the U.S. with a 60-second commercial in the UK outlining “The A-Z of McDonald’s.”

by Leo Burnett/London, which previously won plaudits for its poetic “There’s a McDonald’s for Everyone” series and for ads touting its local food sourcing, the new […]