Home » 2011 » June

Taco Bell Canada Exposes “Big Burger” Conspiracy!

Was it a burger chain that spread the false accusation that Taco Bell’s ground beef isn’t 100% beef? I didn’t think so, but you have to wonder when you join the tongue-in-cheek fun that is “Burger Backlash” and its declaration that “Big Burger is now under the heat lamp of public scrutiny!” Developed by Taco […]

Big Boy’s @burger Fast-Casual Concept Shuts

Big Boy’s fast-casual concept, @burger, has closed its doors after barely a year in business, AnnArbor.com reports. Last year, Big Boy CEO Keith Sirois told BurgerBusiness.com that one reason to try the compact @burger concept was that “5,000- to 8,000-square-foot restaurants [like traditional Big Boys] just aren’t practical any more.” But it was the smaller, higher-priced concept […]

Sonic Takes Its Menu to the Dogs


While many other burger chains lean more heavily on cost-friendly chicken, Sonic is falling in love with hot dogs. Flush with the successful introduction in March of its four-item line of six-inch hot dogs (New York, Chicago, All-American and Chili Cheese) earlier this year, Sonic next month adds a cheese-topped Baja Dog as a featured […]

McDonald’s Uses Social Media for Menu Development

What should your next burger be? Ask your customers. McDonald’s is trying out social media as a means to involving consumers in the tricky business of menu R&D. In Germany, the “Mein Burger” (My Burger) promotion invited consumers to create their own McDonald’s burger. One finalist is a meatloaf-style patty and potato salad combo on […]

Jack’s Packs Answer McDonald’s, Accelerate Boxed-Meal Battle


The boxed-meal battle in Australia has heated up this week with Hungry Jack’s (Burger King) rolling out a new line called Jack’s Packs. The 2-, 4- or 6-person meals answer McDonald’s Family Dinner Boxes for four introduced last year and the two-person Mates Meal lunches introduced in May.  A TV commercial with bunnies that multiply from two […]

Steak ‘n Shake Takes New Ad Direction


Steak ‘n Shake, working with its first agency of record in several years, touts its distinctive style and menu in new advertising that uses the theme line, “Just No Equal” (watch it here). The Indianapolis-based chain named one-time Wendy’s shop Kirshenbaum Bond Senecal + Partners in New York City to handle its account earlier this […]

Mini Burgers Among Menu Items Jack Cuts


Say goodbye to Jack’s little friends: Mini Sirloin Burgers are history.  In a May 19 conference call with analysts to discuss fiscal Q2 earnings, Jack in the Box Chairman-President-CEO Linda Lang said the chain would install new menu boards in June. The goal is to make room on the menu for “showcasing our variety, highlighting average check […]

McDonald’s Explains Itself from A to Z

McDonald’s goes beyond the “What We’re Made Of” corporate advertising approach it takes in the U.S. with a 60-second commercial in the UK outlining “The A-Z of McDonald’s.” by Leo Burnett/London, which previously won plaudits for its poetic “There’s a McDonald’s for Everyone” series and for ads touting its local food sourcing, the new commercial buffs […]

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