Home » 2011 » May

Extreme Makeover: Burger King Edition

[June 1 Update: McGarryBowen wins Burger King’s U.S. ad account. Read here.] The King is dead; long live the new Burger King. The No. 2 burger chain is changing its menu, its look, its marketing and its attitude, according to a 5/30 article by Elaine Walker in the Miami Herald. The creepy King character is […]

55 Insights from the NRA Show

Peter Backman is managing director of Horizons, one of Britain’s leading foodservice consultancies. I’ve always found his annual analysis of the National Restaurant Association Show to be particularly insightful, and it has proved very popular with BurgerBusiness readers. Rather than give a link, I’ve printed this year’s, titled “A Chastened U.S. Foodservice Market,” for Memorial […]

McDonald’s Tries New Boxed Meals for Two

While other chains try “bundled” meals of sandwich, fries and a drink for one person as a way to boost profits, McDonald’s in Australia has been refining a more ambitious idea for the past year: bundled meals for more than one person. Now it has expanded this boxed-meal program, creating two-person boxed lunches and breakfasts […]

Battle of the Burgers Meets Battle of the Sexes


American burger chains are trying gender-based marketing tactics as they battle for market shares in Asia.  A Burger King in Singapore tomorrow (May 24) holds the chain’s first “Ladies Night,” featuring new BK Shots mini burgers. The pitch: “Petite and girl-friendly, it’s the burger that women have been wanting all along.” Between 6 p.m. and 9 p.m. tomorrow […]

Which Menu Items Should Jack Dump?

Jack in the Box says that it will roll out new menu boards, in conjunction with which it intends to trim a few menu items. The new boards will be less cluttered, providing better visual appeal and more space to spotlight signature items and LTOs. Sonic recently announced a similar plan to cull its menu.  […]

Can the McCafé Cup Replace the Coke Glass?


httpvh://www.youtube.com/watch?v=tgYoX1IiJOI It’s a sign of McCafé’s importance to McDonald’s—in Europe at least—that the chain that made the Coca-Cola-glass giveaway a promotional staple is now giving out coffee cups. Beginning today, McDonald’s in France (where it is colloquially called McDo) once again offers customers one of six brightly colored coffee cup from well-known kitchenware marketer Revol with purchase of a […]

Chevys Fresh Mex Adding its First Burger

Cinco de Mayo is over but Chevys Fresh Mex is keeping the party going and, surprisingly, celebrating National Burger Month by adding the first burger to its menu of traditional Mexican dishes, seafood and steaks.  Chevys’ El Mexi Burger is a seasoned hamburger patty with green chiles, avocado and jalapeño-Jack cheese in a grilled flour […]

Tender Offer: Burger King Reports Chicken Sales Boost

Reformulated Chicken Tenders have done well but arrived too late to salvage Burger King’s dismal first quarter sales performance. The company reported a net loss of $6.8 million for the period ended March 31, 2011, compared with a $41 million gain a year ago. Sales fell 8% and same-store sales in the U.S. and Canada […]

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