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Wendy’s Joins Chicken Test-Market Trend


As beef prices threaten to go even higher, Wendy’s is signaling that the Asiago Ranch Chicken Club sandwich it put on its menu in February isn’t the limit of its chicken intentions. Columbus Business First reports that Wendy’s is testing two new chicken sandwiches in central Ohio. Meanwhile, other sources have spotted additional test items […]

Hardee’s, Carl’s Jr. Affirm Their Belief in Burgers

to CKE Restaurants for not giving up on burgers when everyone else is turning chicken, so to speak. New 30- and 60-second Hardee’s/Carl’s Jr. commercials proclaim “We believe in burgers.” What kind? “Big, fat, juicy, running down your arm kind of burgers.” Now we’re talking. Taglined “Just the way it is,” the commercials are the work of […]

Burger Chains’ Spring Menu Thaw Continues


[Update: Don’t miss Hardee’s/Carl’s Jr.’s funny new burgers commercial! Here.] Jack in the Box’s introduction today of the latest in its line of grilled items—the Bourbon BBQ Steak Grilled Sandwich—is likely to be the first of many menu additions as the traditional March/April menu-development vacation ends and chains open up the new-menu-item pipeline. Consider that this is […]

McDonald’s Sees Price Hikes, More Chicken


McDonald’s Corp. took a 1% menu-price increase in March and expects to make a series of small pricing adjustments on selected items through the year. In its quarterly earnings call with analysts this morning, McDonald’s executives spoke more pointedly than before about the globalization of its menu. The chain is looking at importing to the U.S. […]

The Counter Serves DIY Breakfast in First Airport Location

Leading fast-casual burger chain The Counter has opened its first licensed airport unit, this in Terminal D at Miami International Airport in partnership with contractor HMSHost Corp. As often happens with airport locations, a breakfast menu was mandated to satisfy bleary-eyed morning travelers and this Counter location has that, plus 2,150 square feet of dining space with seats […]

McDonald’s Nostalgic 1955 Burger Ads


[Update: McDonald’s put out a press release on the campaign a few hours after BurgerBusiness.com posted this item. The company says this is a “pan-Nordic” campaign created by DDB Oslo for Sweden, Denmark, Norway and Finland. I’ll still wager the burger and the campaign come to the U.S.] Is McDonald’s planning to bring its 1955 Burger to the U.S.? The answer […]

McDonald’s Plays Chicken with McBites Test


McDonald’s is turning its attention to chicken, testing Chicken McBites in Detroit while it expands availability of its spicier McChicken sandwiches. The more interesting development is McDonald’s test, beginning today, of the Chicken McBites menu item in Detroit. Interesting not just because it comes on the heels of Burger King’s reformulation of its Chicken Tenders […]

McDonald’s 1955 Burger Arrives in France

McDonald’s 1955 Burger Arrives in France

[4/18 Update: Add Sweden, Denmark and Switzerland to the list of 1955 Burger markets.] Ray Kroc opened his first McDonald’s restaurant on April 15, 1955, in Des Plaines, Ill. Now, 56 years later, nearly to the day, the chain gives a nod and wink to that date by introducing the 1955 Burger in France. Since […]

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