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Jack in the Box Readies Super Bowl Ad, Burger

Jack in the Box is going national in both menu and marketing with a network Super Bowl TV commercial for a new All-American Jack burger. The double-patty, double-cheese (American and “Swiss-style”) All-American Jack burger will be combined with a 20-oz. drink and small fries at the budget combo price of $4.99. The combo offer begins Feb. […]

Smashburger Extends Menu to Meatless

[Feb. 3 Update: Smashburger has extended the vegetarian menu to its units in Idaho, Michigan, Minnesota, Nebraska, Northern California and Wichita, Kan.] Fast-growing fast-casual Smashburger certainly isn’t afraid of tinkering with the concept. Last fall, it boldly took its menu beyond burgers into chicken sandwiches and salads. Then, this month, it bent its local-flavors approach to accommodate […]

Wendy’s Rolls Wraps; Chili’s Tries Slow-Smoked BBQ


◙ Wendy’s/Arby’s Corp. executives have labeled 2011 “a transition year” as they “explore strategic alternatives” for Arby’s (i.e. try to find a buyer for it). But it’s clear the big picture includes continuing to revamp the Wendy’s menu with new wraps, burgers, chicken and more. The Fresh Wraps line of  tortilla wraps that Wendy’s tested […]

Hardee’s Rolling Out Budget Breakfast Platter

Hardee’s shifts the QSR marketplace’s focus back to breakfast and back to budget pricing with next week’s introduction of a new Hardee Breakfast Platter (yep, no apostrophe-s on the name here). Rather than add just an item, Hardee’s put together a meal that has a scratch-made buttermilk biscuit with a bowl of sausage gravy, one scrambled or folded egg, two […]

At McDonald’s, It’s 1955 Again


[Update: Watch the TV commercial here from TBWA Madrid that backs the 1955. in Italy.] The success of McDonald’s funky, retro 1955 Burger in Germany has led the chain to move the item onto the menu in Italy this week. “Discover the best of the ’50s” proclaims online marketing  (at right) for the burger. The 1955 […]

Delish Names the 25 Best Burgers

Delish Names the 25 Best Burgers

Where are the best burgers in America served? Hey, if there were a single, final answer, there wouldn’t be any blogs, and what fun would that be? Delish.com has posted its list of the 25 best burgers and the restaurants that will cook them for you. And sure, I disagree with many of them, which […]

Burger King Builds Horizontally with X-tra Longs

Look out, it’s spreading. Burger King is expanding its line of triple-patty X-tra Long Chili Cheese burgers that it first began selling in Germany. The build includes chile-cheese sauce and jalapeños. The idea moved next into Austria and now has spread to The Netherlands. The clever Dutch have even taken the horizontal burger idea one better, […]

Back Yard Burgers Cooks Up Something New

Back Yard Burgers moves its concept in several new directions with its first in-line restaurant, which has opened in a suburb of Nashville, where it is headquartered. Dubbed the Back Yard Burgers Hermitage Grill, the unit is its first without a drive-thru. That’s a major change for a brand that began as a double-drive-thru, no-dining-room concept, […]

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