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Chains’ Fall Menu Season Gets Early Start

Revised menus are as sure a sign of fall as back-to-school ads and a fresh batch of bad TV programs. Here are a few new items that have  been added just this week (so far): Ξ Sticking with its previously announced plans, Sonic has launched its Loaded Burgers line (watch commercial at left) intended to […]

Burger King Testing First Stuffed Burger


[Update: The Jalapeno & Cheddar BK Stuffed Steakhouse was rolled out nationally on Jan. 10, 2011. See story here.] Burger King CEO John Chidsey last week told analysts that although sales were down for  the fourth quarter and full-fiscal year, the chain has learned a valuable lesson. “Consumers are willing to pay higher price points […]

Triple is the New Double in Burgers

The four-patty NY Pizza Burger is available only at Burger King’s new Whopper Bar location in New York City, but the chain appears serious about exploring multi-patty burgers as sales builders. In Austria, the chain offers the X-tra Long Chili Cheese (left) with three patties lined up horizontally on a long sesame-seed bun. On top […]

McDonald’s UK CEO Tapped as Global Marketing Chief

Steve Easterbrook, who joined McDonald’s Corp. in 1993 after a career as a PricewaterhouseCoopers accountant, was today named to the new position of Executive Vice President and Global Chief Brand Officer. Overseeing marketing, menu innovation and consumers insights, he takes on responsibilities previously held by Mary Dillon, who resigned as global chief marketing officer in […]

Jack in the Box Has One in the Oven

[Update: Jack in the Box introduced the Pastrami Grilled Sandwich on Aug. 30.] Ξ Watch for Jack in the Box this week to introduce the new extension of its Grilled Sandwich line that the chain said it was readying in its talk with analysts earlier this month. Is it the Quesadilla Grillers tested last year? […]

Burger King Dreams Up Shareable Burger for NYC

Burger King opened the New York City branch of its Whopper Bar concept with a suitably ostentatious and odd signature menu item.  Sited near Times Square, the seventh location of the fast-casual flanker brand plans to unveil a NY Pizza Burger: four Whopper burger patties with pizza toppings such as pepperoni and mozzarella arranged on […]

San Francisco Toys with Kids-Meal Premium Ban

[Update: The Board passed the ordinanace by an 8-3 vote. Mayor Gavin Newsom vowed to veto it. Details here.] This is why we’re fat? Toys? Really?  The San Francisco Board of Supervisors this week proposed a new law that would allow children to eat anything they want…but deny them a toy “incentive” if they eat […]

McDonald’s Smokehouse Deluxe Tops $5 Price Ceiling

McDonald’s Smokehouse Deluxe Tops $5 Price Ceiling

McDonald’s today introduced a new premium-price burger at its restaurants in Ontario, Canada, and in so doing redefined quick-service restaurants’ definition of “premium.” The new Smokehouse Deluxe burger tops the $5 price ceiling above which QSRs previously have feared to venture. Pricing varies but a check of outlets around Ontario found the sandwich à la carte […]

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