Home » 2010 » June

Big Boy Will Test @burger Fast-Casual Prototype

Big Boy, the iconic American burger concept that looks retro but really just dates to 1936, is recognizing that tastes, times and business models have changed. In mid-July, Big Boy will open @burger, an upscale fast-casual burger concept with beer and wine in Ann Arbor, Mich., with intentions of opening more. That doesn’t mean the […]

Chicken, Burgers, Hot Dogs and Discounts Fill the Menu


httpv://www.youtube.com/watch?v=2RhvhARsIyQ If the recession really has bottomed out, as some analysts would like us all to believe, and consumers are sliding back toward their old spending habits, why are burger chains still discounting like this? Jack in the Box yesterday rolled out its Really Big Chicken Sandwich Combo. For $3.99—still below the times-are-tough $4 price ceiling—customers […]

What Bon App Missed: 10 REALLY New Burger Joints

I won’t quibble with any of Bon Appétit’s choices for its “Top 10 Best New Burger Spots.” All 10 look great, and DMK Burger Bar is heavenly. But eight of the 10 opened in 2009. This week we are halfway through 2010, so how can Umami Burger, which opened in February 2009, still be considered “new”?  Yes, Minetta Tavern’s […]

McDonald’s Wraps Up Chicken Selects

McDonald’s continues to explore what it can turn into a tortilla wrap, and it keeps ratcheting up the quality. First it tried stepping up from wrapping a regular burger patty in its Big Mac Snack Wrap to the bigger, better Angus Snack Wrap that goes national Aug. 10. Now McDonald’s is trying a similar upgrade with […]

Burger King Marketing Fully Engaged for “Eclipse”


“The Twilight Saga: Eclipse” opens June 30, bringing a potential ray of sales sunshine for promotional partner Burger King. With same-store sales down 6.1% in U.S. and Canada stores during the last fiscal quarter, the burger chain could use a boost and these films have shown they can deliver one. And the chain is taking better advantage […]

Ex-McDonald’s Execs Get Back in the Burger Business

At McDonald’s Corp. it’s often said of long-time executives that they have ketchup in their veins. So it’s not surprising that Ed Rensi is returning to flipping burgers 13 years after stepping down as president-CEO of McDonald’s USA. Rensi and Tom Dentice, who was an executive vice president at McDonald’s when he, too, chose to […]

Steak ’n Shake Talks Through Its Hat in New Ads


To say someone is talking through their hat used to be an insult, meaning they didn’t know what they were talking about. But Steak ‘n Shake gives the idiom a different spin in new TV spots that feature a talking hat.  The chain may know what it’s talking about but it doesn’t have anything to […]

The New “Better For You” Burgers

Where “everyone loves burgers” trend intersects with the “better-for-you foods” movement, a growing number of chains are appealing both to happiness and healthfulness. In this “ethical burgers” category, quality is defined by much more than whether beef is “fresh, never frozen.  Chef-owner Hilary Brown’s Local Burger in Lawrence, Kan., is among the burger joints arguing […]

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