Home » 2010 » April

Burger King Plots Responses to Declines in Checks, Sales

Extra small beat extra thick. Burger King said U.S./Canada same-store sales dropped 6.1% for its third quarter, ended March 31, 2010, despite its $1 Double Cheeseburger promotion and introduction of the Steakhouse XT burgers. That decline compares with BK’s +1.6% comp sales a year ago, when it was promoting mini BK Burger Shots, mini BK […]

High on the Hog: BK Tries Pork Tenderloin, Readies Ribs

[As forecast below, BK rolled out ribs on May 17. Read it here.] [May 3 Update: Country Pork sandwich has moved into select Chicago restaurants and Indianapolis. Oddly, radio ads describe it as a “pork fritter” on a bun.] Burger King and pork producers are old friends, primarily through a shared affection for bacon. Now […]

Has Jack in the Box Solved the Discount Problem?

One big problem with dollar menus is people like me, but Jack in the Box thinks it may have found a way around me with its new “Pick 3 for $3” customizable value menu. I’ve been known to hit the drive-thru at McDonald’s for a $1 Sausage Burrito in the morning, but I don’t get […]

McDonald’s Swiss Burgers’ Multicultural Marketing Plan

What The Cheesecake Factory and Applebee’s are doing with place-named burgers here, McDonald’s is doing in Switzerland, only in more-complex style. The complexity for the “Swiss Weeks” burgers campaign comes from Switzerland’s multilingual, multicultural makeup. Each of three burgers not only is named for a region, it incorporates local ingredients and is being advertised in […]

Glamburgers, Realburgers Continue Regionalization Trend

It’s no longer enough to say that burgers are all-American. This spring, burgers are not just American, they’re regional. A new TV campaign for Applebee’s Realburgers spotlights burgers named for American “neighborhoods” and The Cheesecake Factory has introduced a six-item line of Glamburgers, each of which the chain says is “inspired by a different region […]

McDonald’s Will Keep Lovin’ It

Restaurant interiors and menus aren’t the things McDonald’s is refreshing. Executives of the chain today told the meeting of its owner/operators that “I’m lovin’ it” will be slightly revised and continue as its global advertising slogan, according to a report in Advertising Age.  This follows speculation that McDonald’s operators outside the U.S. might be tiring of the seven-year-old […]

McDonald’s Invests in Remodeling Stores and Menus

With its smaller rivals already struggling to match its sales, McDonald’s Corp. today told analysts that it and its franchisees will spend heavily on an accelerated “reimaging” of its restaurants, an effort that it says boosts remodeled stores’ sales by 6% to 7%. CFO Peter Bensen said the company will be “investing on a scale that […]

Jack in the Box Takes a Kona Classic Coffee Break

While Burger King and Subway have embraced the Seattle’s Best coffee brand to boost their breakfast business, Jack in the Box is looking farther west, to Hawaii. The chain this week continues the improvement of its breakfast menu by rolling out new Kona Classic coffee to accompany the Grilled Breakfast Sandwich introduced earlier this month. Asked […]

Page 1 of 3123