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Wendy’s Readies New Burger, New Ads, New Attitude

[Oct. 5 Update: Bacon Deluxe is now included on Wendy’s online menu. Click here.] Having told Wall Street analysts for the past several months that Wendy’s brand turnaround would kick into high gear in the fourth quarter, Wendy’s/Arby’s Restaurant Group President-CEO Roland Smith isn’t wasting time. According to operators, the chain next week will be rolling […]

McDonald’s Australian Web Promo Crowns “Macca’s Chef”


[Update: To learn who wins the competition, go here for the final episode.] McDonald’s this week launches its first Web-based series, “Macca’s Chef,” with nine “webisodes” tied to and parodying a top-rated Australian TV cooking program.  “Celebrity MasterChef,” premiering today (Sept. 30) in Australia, brings together 18 personalities from sports, entertainment and other walks of life for […]

BK Adds Bacon Caesar Angus in UK With an Echo

Burger King has introduced a new Bacon Caesar Angus burger in the United Kingdom with an advertising slogan that strongly resembles McDonald’s Angus marketing in Australia. The Bacon Caesar Angus layers Aberdeen Angus beef, Grana Padano cheese, applewood-smoked bacon, onion straws, lettuce, tomato and Caesar dressing on a corn-dusted bun. The Grana Padano is an […]

Monday News-Nugget Catch-Up for 9/28


► Jack in the Box today is expected to announce the return of the Bonus Jack, a double-decker burger absent from Jack’s menu since the end of the Carter administration. The news was broken by blogger FastFoodMaven, who reports that the Bonus Jack returns at $2.79 (or $3.99 for the combo, shown at left), pricing it […]

BK Launching $1 Double Cheeseburger Promo After All

Wait. What happened? Earlier this year, Burger King‘s franchisees reportedly turned down corporate’s plan for a national $1 Double Cheeseburger promotion, forcing a humbled chain to restrict the $1 offer to 40 markets (including Chicago and Atlanta) while mailing coupons to other markets. As reported here first, advertising in those markets mocked McDonald’s Double Cheeseburger as being “dwarfed” by […]

McDonald’s Fine-Tuning In-Store TV Network

While insisting that its in-store McDonald’s Channel is only in limited test, the No. 1 quick-service chain also is signing up content producers for the entertainment and advertising medium. A McDonald’s spokesperson confirmed a report in License! Global magazine that the chain has inked a deal with Glendale, Calif.-based Renegade Animation. It will supply its […]

Monday News-Nugget Catch-Up for 9/21


► Sure enough, TGI Friday’s got 500,000+ Facebook friends for “Woody,” and those half-million+ consumers will get a coupon for a free burger. Surprising, no? At least one blog calls this tactic “clever.” I think we won’t know if  TGIF is just buying friends or being truly inventive until we have the answer to the question […]

Winging It: Wendy’s Tests BBQ Chicken Wrap

What can you do with boneless chicken wings besides dipping them in sauce? How about wrapping them in a tortilla? With bacon, of course. In Austin, Texas, Wendy’s is testing a Smokehouse BBQ Wrap as a possible extension of its Boneless Wings product beyond the Bold Buffalo, Honey BBQ and Sweet & Spicy Asian sauces […]

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