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Monday News-Nugget Catch-Up for 8/31


► It’s called a “peel and reveal” game and people take the idea a little too far, ripping off their clothing for Jack in a commercial (below) for Jack in the Box’s “Jack’s Big Rip-Off” promotion. httpvh://www.youtube.com/watch?v=OzHXOkY8N8I ► Why Burgerville pays 90% of health-care premiums for employees who log 20+ hours a week is explained in a Wall Street […]

McD’s Appeals to Aussie Pride with Angus Burger Marketing


McDonald’s taps Australians’ national pride and gourmet-taste aspirations in marketing supporting its launch this month of Angus burgers down under. In the country where the chain is known colloquially and affectionately as “Macca’s,” the introduction of the Grand Angus and Mighty Angus burgers is backed by television commercials (left) promoting them as “A great big taste…and a […]

QSRs Continue Their March Toward Dollar-Store Status

Only a month ago, this site asked if $2.99 had become the new $5 on QSR menus. And we wondered aloud if menu pricing would trend up or down through the remainder of the summer. Here are some answers: ► California chain Wienerschnitzel has added a new “UnDer $1 Menu.” At its stores, 99 cents now buys […]

BK’s Plan: More “Value-Priced” Items and Extra Thick Burgers

Burger King’s marketing plan for the next 12 months includes heavier promotion for its $1 menu items, development of more “value focused” new products and the national introduction next February of its premium Extra Thick Burger. The first change comes next month when Nascar driver Tony Stewart becomes Burger King’s advertising spokesman. Those and other revelations […]

BurgerBusiness’s Monday News-Nugget Catch-Up

► Jack in the Box this week launches the “Jack’s Big Rip-Off” peel-and-reveal promotion. Customers must buy a combo meal to get a game piece. [via Jack in the Box] ► Consumer perceptions of QSRs are improving, according to BrandIndex [via MediaPost] ► Stephen Hanson’s B.R. Guest group will open a New York City burger bar, […]

Size Matters: BK Takes On McD’s Double Cheeseburger

While Carl’s Jr. is kicking the Big Mac for being puny and over-priced, McDonald’s Double Cheeseburger is the target of new “mine’s bigger than yours” trash talk from Burger King. Burger King failed last month to convince all of its franchisees to endorse a limited-time $1 Double Cheeseburger promotion. However, in selected markets—including Chicago and […]

Carl’s Jr. Talks Tough, Unleashes New Big Mac Killer


httpv://www.youtube.com/watch?v=syOisVda_R0 Sexy ads haven’t reversed its sales slippage. Neither has snickering humor. Now, a frustrated CKE Restaurants wants to make “the facts” the battleground in its competitive war with McDonald’s. Its Carl’s Jr. chain today unveiled a new Big Carl burger, a double-decker sandwich that CKE claims has twice the meat and twice the cheese as McDonald’s […]

Jack in the Box Testing Grilled Quesadillas

Jack in the Box, which hasn’t added a new full-size burger in more than a year, apparently is focusing on the Mexican-foods side of its menu in evaluating new products. Currently in test is a product called Quesadilla Grillers, grilled quesadillas that are served with a side of “fire-grilled salsa,” according to test-market advertising (now pulled from […]

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