Home » 2009 » July

QSR Pricing Gone Wild: Is $2.99 Already the New $5?

[UPDATES: Sonic has added a $2.99 burger and shake combo; Fatburger has priced its Baby Fat  burger at $2.99] Not quite, but $5 now is more often the ceiling than the middle. Quick-service restaurants’ pre-recession 3-tier pricing model of “budget/everyday-value/premium price” is in danger of being rewritten as “free/$2.99/$5.” July closes with White Castle promoting […]

Sodexo Challenges Chains to a Campus Burger Throwdown

The recession-defying success of such new-breed burger concepts as Five Guys, Smashburger, The Counter, Mooyah and others hasn’t been lost on the companies that manage college dining programs. On at least three campuses this fall, Sodexo will introduce a new proprietary burger concept called The Original Burger Company that’s heavy on burger customization. Taking the concept […]

Steak ‘n Shake Adds a Wisconsin Buttery Burger of Its Own

What’s with Steak ‘n Shake and burger names? The Indianapolis-based chain has rolled out two new burgers, dropping coupons this past weekend for a Western BBQ ‘n Bacon Steakburger and something called a Wisconsin Buttery Steakburger. That second one is more than a little suggestive of Prairie du Sac, Wis.-based Culver’s trademarked ButterBurger name. Wisconsin […]

Want Edgy, Funky Fast-Food Advertising? Czech This Out

 There’s no denying CKE Restaurants CEO Andrew Puzder’s contention that Carl’s Jr. and Hardee’s advertising needs to bang a drum to overcome McDonald’s sevenfold TV spending advantage. Big Mac’s ad budget is steroidal; only a strong, distinctive message can compete with it. But isn’t the question whether the middle-school snickering of Hardee’s “a-hole” campaign for its Biscuit […]

“Going To” Once Again Is a Go-To Marketing Tactic

Going in search of customers and asking for their business fell out of favor when the good times came and livin’ was easy. Now that consumer spending has tanked, smart burger chains once again are getting up and seeking out customers. Vancouver, Wash.-based Burgerville this week launched the Nomad (at right), a 24-foot-long restaurant on wheels. At […]

McDonald’s Intros New York City Tribute Burger…In Spain


[Dec. 19 Update: The NYCrispy burger has reappeared on McD’s menu in Belgium.] If you were excited to try your first McDonald’s Angus Third Pounder burger earlier this month, imagine what a rush it would have been to bite into a NYCrispy instead. Even cooler, it would mean you’re summering in Madrid or Barcelona. httpv://www.youtube.com/watch?v=buTqWXUOuU0The […]

CKE: New Burgers and Snacks But No 99-Cent Marketing

Carl’s Jr. and Hardee’s are testing lower-price snack-menu items, but don’t look for the chains to join the 99-cent bandwagon, says CKE Restaurants CEO Andrew Puzder. Presenting today at Oppenheimer & Co.’s 9th Annual Consumer, Gaming, Lodging & Leisure Conference in Boston, Puzder said CKE’s two chains will continue to focus marketing on large, premium-price […]

More Hot Chicks & Burgers: Hardee’s French Dip Thickburger

[July 27 UPDATE: One of the TV commercials for the 650-calorie sandwich has been added at left]. Give ’em credit for having the courage of their convictions: Carl’s Jr. and Hardee’s know that their “hot chicks eating burgers” marketing strategy sells burgers. So we can tsk-tsk if we want; they’re going to keep doing it. It’s […]

Page 1 of 212