Typecasting: 50 Great Burger-Joint Logos

Filed under Branding, Design/Decor, Marketing
Brunch Box, Portland, OR

Brunch Box, Portland, OR

Burger Parlor, Fullerton, CA

Burger Parlor, Fullerton, CA

[Check out “Burger Logos Part 3: International” from 2015]

A year ago, BurgerBusiness.com gathered 20 great burger-joint logos in a post that proved to be very popular. A sequel was promised. I’ve gained several new favorites since that post, including Brunch Box (at left) in Portland, Ore., for its graphic elegance and clever incorporation of the burger shape. Another is the logo for Burger Parlor in Fullerton, Calif. The contrast between the simple graphic and very precise typography at the bottom with the goofy “i’m juicy” at top is delightful. That’s the business and creative sides of burger making colliding. Many of the best logos do that.

If you look at dozens of burger-joint logos, some stylistic patterns and types emerge. So rather than simply toss out my favorites, I’ve decided to arrange 50 great logos (counting Brunch Box and Burger Parlor) into some of the design categories I see. There isn’t room to look at all categories or all examples because the burger business’s creativity isn’t limited to its menus.

Cows. There’s no getting around where great beef burgers come from. Cows feature prominently in many burger-joint logos. The Rail deserves applause for acknowledging cows’ true relationship to burgers. The logo for Moo Gourmet Burgers in Sydney, Australia, is a bit of Rorschach test, but there’s a cow in there.

Bóbós, Dublin, Ireland

Bóbós, Dublin, Ireland

 

Farm Burger, Atlanta

Farm Burger, Atlanta

HopDoddy Burger Bar, Austin, TX

HopDoddy Burger Bar, Austin, TX

 

 

 

 

 

 

 

Moo Cluck Moo, Dearborn Heights, MI

Moo Cluck Moo, Dearborn Heights, MI

The Rail, Akron,Ohio

The Rail, Akron,Ohio

 

Moo Gourmet Burgers, Sydney, Australia

Moo Gourmet Burgers, Sydney, Australia

 

 

 

 

 

 

 

Burger Shapes. Both of the new favorites I showed above incorporate burger shapes, which is one of the primary logo-design categories. Here are a few more where burgers are stylishly adapted:

BurgersPriest_Toronto

Fonzie, Rome, Italy

Fonzie, Rome, Italy

Milk Burger, New York City

Milk Burger, New York City

 

 

 

 

 

 

 

Punch, Indianapolis

Punch, Indianapolis

Shamrock Burgers, Toronto

Shamrock Burgers, Toronto

Wannaburger, Edinburgh, Scotland

Wannaburger, Edinburgh, Scotland

 

 

 

 

 

 

 

Scruffy. For reasons that escape me, many burger joints like logos that look as though they’ve been stepped on or dragged on the ground. Perhaps it’s to make them appear old and established. These joints pull off the look well:

Atlanta Burger Truck, Atlanta

Atlanta Burger Truck, Atlanta

 

Big Gun Burger Shop, Charleston, SC

Big Gun Burger Shop, Charleston, SC

 

Citizen Burger Bar, Charlottesville, VA

Citizen Burger Bar, Charlottesville, VA

 

 

 

 

 

 

 

 

Grind Burger Bar, Las Vegas

Grind Burger Bar, Las Vegas

Rare Burger Bar, North Providence, RI

Rare Burger Bar, North Providence, RI

Twist Burger Bar, Lima, Peru

Twist Burger Bar, Lima, Peru

 

 

 

 

 

 

 

Bottle Caps. Burgers and beer are best friends forever, so the use of the bottle-cap shape as a burger-joint logo is a natural. Some examples:

B Spot, Cleveland

B Spot, Cleveland

 

Bad Daddy's Burger Bar, Charlotte, NC

Bad Daddy’s Burger Bar, Charlotte, NC

 

The Burger Bar, Amarillo, TX

The Burger Bar, Amarillo, TX

 

 

 

 

 

 

 

Cold Beers & Cheeseburgers, Scottsdale, AZ

Cold Beers & Cheeseburgers, Scottsdale, AZ

 

Harry's Bar & Burger, Providence, RI

Harry’s Bar & Burger, Providence, RI

 

Shady's Burger Joint, Richardson, TX

Shady’s Burger Joint, Richardson, TX

 

 

 

 

 

 

 

Up the Revolution. A couple of burger joints have commandeered what was a ’70s protest image and recycled it as a burger-joint logo. I like it.

Burger Republic, Nashville

Burger Republic, Nashville

Burger Revolution, Belleville, ONT

Burger Revolution, Belleville, ONT

People's Burger, Seattle

People’s Burger, Seattle


 

 

 

 

 

 

BRGR Joints. Burger isn’t a long word but some spots can’t resist abbreviating it to make for a catchier logo. Among them:

BRGR.CO, Beirut, Lebanon

BRGR.CO, Beirut, Lebanon

 

BRGR Kitchen & Bar, Prairie Village, KS

BRGR Kitchen & Bar, Prairie Village, KS

 

brgr, New York City

brgr, New York City

 

 

 

 

 

 

BRGR, Pittsburgh

BRGR, Pittsburgh

 

BRGR 9, Cleveland

BRGR 9, Cleveland

ROK:BRGR, Fort Lauderdale, FL

ROK:BRGR, Fort Lauderdale, FL

 

 

 

 

 

 

 

Shacking Up. There are burger barns and burger huts and burger bistros, but no name is more popular than burger shack. AA few of the best shack logos:

Burger Shack, Branson, MO

Burger Shack, Branson, MO

The Burger Shack, Coram, NY

The Burger Shack, Coram, NY

LJ's Burger Shack, Coatesville, PA

LJ’s Burger Shack, Coatesville, PA

 

 

 

 

 

 

 

The Burger Shack, Kingston, RI

The Burger Shack, Kingston, RI

Chubby's Burger Shack, Fort Worth, TX

Chubby’s Burger Shack, Fort Worth, TX

Burger Shack, Tijuana, Mexico

Burger Shack, Tijuana, Mexico

 

 

 

 

 

 

 

KB's Burger Shack, Patchogue, NY

KB’s Burger Shack, Patchogue, NY

 

Joe's Burger Shack, Oyster Bay, NY

Joe’s Burger Shack, Oyster Bay, NY

The Patty Shack, Oshawa, ONT

The Patty Shack, Oshawa, ONT

 

 

 

 

 

 

 

Monsters: In a world of monster-size burgers, it’s only right that there should be Monster Burger joints:

Monster Burger, Nuevo Leon, Mexico

Monster Burger, Nuevo Leon, Mexico

Burger Monster, Anaheim, CA

Burger Monster, Anaheim, CA

 

Monster Burger, Sinaloa, Mexico

Monster Burger, Sinaloa, Mexico

 

 

 

 

 

 

 

Monster Burgers, Durango, Mexico

Monster Burgers, Durango, Mexico

 

Monster Burgers, Miami, FL

Monster Burgers, Miami, FL

Zombie Burger + Drink Lab, Des Moines, IA

Zombie Burger + Drink Lab, Des Moines, IA

8 Responses to Typecasting: 50 Great Burger-Joint Logos

  1. Nope. I just didn’t include it…and a thousand others.

  2. Blend Hamburger in Paris, they have a pretty good & consistent brand identity.
    In case you haven’t yet, check it out! http://blendhamburger.com/

    Lionel
    The Burger Tribune

  3. erin gauthier

    Burger Revolution in Belleville ON has the best burgers ever. Going right now to pick up my weekly craving!

  4. It’s truly an honor to see our logo make it to your list! We follow your website religiously! Your site helps me keep up with what’s happening in the world of burgers. Keep doing what you’re doing!

  5. What a fun idea! Would love you to see my logo – http://www.bunniesburgers.com

  6. We were truly humbled to make your Burger Logo list! We at The Burger Shack in Coram are HUGE fans of BurgerBusiness. Love what you do for the industry. keep up the good work. HAVE A SHACKTASTIC DAY!!

  7. Meat Liquor are a great chain that started in London, with very grungy style. The best thing is the street sign, barely readable as just the word MEAT and an ominous red glow. But their logo is nice too: http://www.meatliquor.com/london/

    Great graphics inside too.
    If you’re in London definitely go, I have been back many times.

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