A year ago, BurgerBusiness.com gathered 20 great burger-joint logos in a post that proved to be very popular. A sequel was promised. I’ve gained several new favorites since that post, including Brunch Box (at left) in Portland, Ore., for its graphic elegance and clever incorporation of the burger shape. Another is the logo for Burger Parlor in Fullerton, Calif. The contrast between the simple graphic and very precise typography at the bottom with the goofy “i’m juicy” at top is delightful. That’s the business and creative sides of burger making colliding. Many of the best logos do that.
If you look at dozens of burger-joint logos, some stylistic patterns and types emerge. So rather than simply toss out my favorites, I’ve decided to arrange 50 great logos (counting Brunch Box and Burger Parlor) into some of the design categories I see. There isn’t room to look at all categories or all examples because the burger business’s creativity isn’t limited to its menus.
Cows. There’s no getting around where great beef burgers come from. Cows feature prominently in many burger-joint logos. The Rail deserves applause for acknowledging cows’ true relationship to burgers. The logo for Moo Gourmet Burgers in Sydney, Australia, is a bit of Rorschach test, but there’s a cow in there.
Burger Shapes. Both of the new favorites I showed above incorporate burger shapes, which is one of the primary logo-design categories. Here are a few more where burgers are stylishly adapted:
Scruffy. For reasons that escape me, many burger joints like logos that look as though they’ve been stepped on or dragged on the ground. Perhaps it’s to make them appear old and established. These joints pull off the look well:
Bottle Caps. Burgers and beer are best friends forever, so the use of the bottle-cap shape as a burger-joint logo is a natural. Some examples:
Up the Revolution. A couple of burger joints have commandeered what was a ’70s protest image and recycled it as a burger-joint logo. I like it.
BRGR Joints. Burger isn’t a long word but some spots can’t resist abbreviating it to make for a catchier logo. Among them:
Shacking Up. There are burger barns and burger huts and burger bistros, but no name is more popular than burger shack. AA few of the best shack logos:
Monsters: In a world of monster-size burgers, it’s only right that there should be Monster Burger joints: