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15 Test Foods We’re Still Waiting For

Filed under Marketing, Menu, Test Market

The competitive environment, especially among burger chains, is intense now. That results in low- or no-growth quarters and a reliance on discounts. It also has pushed chains to market test lots of potential menu additions. Wendy’s just moved its Bacon Mozzarella Cheeseburger, tested last year, onto its menu. McDonald’s is testing fresh ground beef and Gilroy Garlic Fries, among others.

But what about those menu items spotted in test markets that don’t get called up to the big league? Maybe they didn’t prove popular or perhaps they were too big a chore to prepare. But they quiet disappear.

Here are 15 burger-chain test-market items since the beginning of 2015 that were given a tryout but as yet haven’t made it to the chain’s national menu. Date is when it was first reported. I’ve tried to credit the site that first reported these test products; apologies if I got it wrong. As I learned last week with my McDonald’s scoop, credit may be due but it isn’t always given.

Carl's Jr.

Carl’s Jr.
Cornbread and Blueberry Muffin Breakfast Sandwiches (between two muffin tops)
February 2016
Via Foodbeast.com

Jack Habanero Pepper Jack

Jack in the Box
Habanero Pepper Jack Ultimate Cheeseburger (San Diego, Houston)
May 2016
Via BurgerBusiness.com

McD_BreakfastBowls

McDonald’s
Breakfast Bowls (SoCal)
March 2016
Via @MySanDiegoMcD

Jalapeno-Buttery-Jack

Jack in the Box
Crispy Jalapeno Buttery Jack
November 2015
Via GrubGrade.com

McD_GrandMac

McDonald’s
Grand Mac, Mac Jr. (Dallas, Columbus)
April 2016
Via Columbus Business First

Carls_Cheetos

Carl’s Jr.
Flamin’ Hot Cheetos Thickburger
May 2015
Via Foodbeast.com

McD_Pulledpork_Indiana300

McDonald’s
Pulled Pork Sandwich (Indiana)
June 2015
Via Brandeating.com

BK_Doritos Loaded2

Burger King
Doritos Loaded (cheese triangles)
July 2015
Via Consumerist.com

McD_Sweet Potato Fries Test

McDonald’s
Sweet Potato Fries
October 2015
Via @McD_TXPanhandle

Wendy's

Wendy’s
Green Chili Queso Burger and Queso Baked Potato (Sacramento; Providence; Chattanooga)
October 2015
Via TheImpulsiveBuy.com

McD_WhiteCheddarMcMuffin

McDonald’s
Bacon & White Cheddar McMuffin
June 2015
Via BurgerBusiness.com

Jack In the Box

Jack in the Box
English Muffin Breakfast Sandwiches
April 2016
Via Brandeating.com

McD_ChickenSausage McMuffin2McDonald’s
Chicken Sausage McMuffin
January 2016
(Via various mommy blogs)

Wendys_ChickenSandwich

Wendy’s
Antibiotic-Free Chicken
July 2015
(item shown is not test product)
Via Wall Street Journal

McDonald's Mac 'n Cheese

McDonald’s
Happy Meal Mac & Cheese
December 2015
Via BrandEating.com