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McDonald’s Hot Menu Item: Big Mac Sauce

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Face it, what makes the Big Mac special is the sauce, not the two all-beef patties, lettuce, etc. And as the Big Mac approaches its 50th anniversary next year, McDonald’s is treating its Big Mac Sauce as a very valuable commodity in promotions in the UK and in Australia. In

Five Burger Trends for 2016

Five Burger Trends for 2016 My prediction for 2015 was for a Year of the Cheeseburger, meaning renewed popularity for classic, simple, top-quality burgers, and I think that has been one of this year’s most prominent narratives. OK, the forecast for…

Burger of the Month Specials: Feb. 2016

Burger of the Month Specials: Feb. 2016 Happily, this wasn’t what I expected. With Mardi Gras, Valentine’s Day and Presidents Day crowded into February, I expected lots of Creole, Cupid and Honest Abe Burgers of the Month specials. And there are a few…

WesBurger: From Pop-Up to Prime Site

WesBurger: From Pop-Up to Prime Site For two years, Wes Rowe has been serving burgers at WesBurger, a pop-up open every Wednesday in San Francisco’s Mojo Bicycle Cafe. But in less than two months, Rowe will move from pop-up to bricks-and-mortar with…

The Week’s Most Intriguing Burgers 1/29

The Week’s Most Intriguing Burgers 1/29 I can report to you that the state of the burger is strong, creative and fun. As evidence I point to the burgers here from burger bar and chain menus in the past week or so.…

Chicken Gets Burger-Style Extravagance

Chicken Gets Burger-Style Extravagance Chicken sandwiches finally are being let into the burger bar “club.” That acceptance is shown in chicken beginning to get the extravagant builds that previously was reserved for beef burgers. Certainly, chicken sandwiches (chicken breasts, as…

Burger of the Month Specials: Feb. 2016

Bobby Flay's Louisiana Burger

Happily, this wasn’t what I expected. With Mardi Gras, Valentine’s Day and Presidents Day crowded into February, I expected lots of Creole, Cupid and Honest Abe Burgers of the Month specials. And there are a few clever holiday-themed burgers in the list. Bobby Flay has a Louisiana Burger at his

Wendy’s Gives Dave’s Burgers Better Bun

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Dave Thomas was smart enough to know that a good idea is a good idea, no matter who else is embracing that idea. So Dave wouldn’t care that the chain he founded, Wendy’s, is announcing a burger revamp with a new bakery-style bun immediately after a competitor, Jack in the

Why Jack in the Box Changed its Burgers

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Last week, Jack in the Box announced it was revamping how 29 current menu items are dressed and adding a new burger, the Double Jack. BurgerBusiness.com spoke with Jack in the Box SVP-Chief Marketing Officer Keith Guilbault about those changes and the thinking behind them.   You did research in

The Week’s Most Intriguing Burgers 1/29

Black Rebel Burger, Wood-Ridge, N.J.
LOBSTER MAC N' CHEESE BURGER
Beef, Canadian lobster and house-made four-cheese mac n' cheese on a  scratch-baked bun

I can report to you that the state of the burger is strong, creative and fun. As evidence I point to the burgers here from burger bar and chain menus in the past week or so. January has proven to be an unexpectedly busy month for menu innovation, not just

Butter Becoming Burger Battleground

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Burger joints can load up burgers with wild toppings. It’s part of  burgers’ charm. But one of the hottest ingredients seems to be a staple of any restaurant kitchen: butter. Burger King is testing an Extra Long Buttery Cheeseburger—with the emphasis on BUTTERY in POP displays—according to GrubGrade. This is

McFrench Launch ‘American Winter’ Promo

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American-themed menu promotions are staples of McDonald’s and Burger King marketing in Europe, but McDonald’s France has gone one better, giving new meaning to seasonal menu promotions with “American Winter,” a five-item LTO. This latest American-promotion nod comes while McDonald’s Italy is running its Great Tastes of America menu (with

McDonald’s Breakfasts on Strong Q4 Sales

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McDonald’s CEO Steve Easterbrook avoided the Dubya pitfall and refused to prematurely declare victory. He also resisted the temptation to gloat despite a year’s worth of snarky headlines doubting a turnaround and even Wall Street’s wary consensus expectation of only a 2.7% Q4 same-sales gain. In fact, McDonald’s delivered a